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Chen Ching Choo, Steven serves as a Category Manager at NTUC FairPrice since February 2022. Prior to this role, Steven accumulated significant experience as a Commercial Manager for Fresh Produce Vegetables at Dairy Farm Singapore from April 2014 to February 2022, and previously held the position of Manager for the Fresh Food Task Force at NTUC FairPrice from February 2009 to January 2013. Earlier in Steven's career, a role as Category Manager for Fruits & Vegetables at Cold Storage Singapore spanned from 2001 to 2008. Educationally, Steven completed a Diploma in Business Administration and Management at Kaplan Singapore between 2009 and 2010.