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Sophie Peters is an experienced online marketing strategist currently working with NTR since October 2023 and operating as a freelance strategist since January 2016. Notable clients include BEE Agency, &C Media, NPO Innovatie, and Alzheimer Nederland, among others, where Sophie has provided expertise in campaign strategy, concept development, and online positioning. As a co-founder of seesoap from March 2020 to February 2023, Sophie developed a unique hand soap product. Previous roles include serving as a digital strategist at AndC Media, NOS, and Talpa Global, where Sophie excelled in digital strategies and project management. An educational background in Commercial Economics from Fontys Academy for Creative Industries supports Sophie's professional endeavors in the dynamic fields of media and marketing.