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Daniela Lazzari is a seasoned marketing professional currently serving as Coordenadora de Mídia Paga at NSX Group since October 2024. Previously, Daniela held the position of Especialista de Marketing I at Nelogica and spent nearly three years at AMARO as a Paid Media Specialist, progressing to Senior Paid Media Analyst. Daniela's expertise encompasses the planning and execution of cross-channel digital marketing strategies, focusing on performance and brand awareness across platforms such as Google Ads and Facebook Ads. Additional experience includes roles at Zalando Marketing Services, where campaign optimization for multiple countries was a key responsibility, and at Adtail, managing digital media campaigns. Daniela holds a Master's degree in Fashion Direction: Brand & Communication Management from Politecnico di Milano and a Bachelor's in Publicity from Pontifícia Universidade Católica do Rio Grande do Sul.