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Chelsea Roberts is a UX Analyst at NP Digital, specializing in UX research and design since August 2021, with expertise in heat mapping, Google Analytics, user testing, and A/B testing. Previously, Chelsea held various roles at Gannett | USA TODAY NETWORK from September 2016 to August 2021, including Client Operations Specialist, Custom Solutions Marketing Specialist, Client Success Manager, and Account Executive, focusing on user experience research, digital campaigns, and marketing strategy across multiple platforms. Chelsea also worked as a Donor Center Specialist at Indiana Blood Center and completed a public relations internship at Teamwork For Quality Living. Chelsea earned a Master of Arts in Emerging Media Design & Development and a Bachelor of Science in Interpersonal Communication from Ball State University.