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Nicole Shelby is a seasoned marketing professional with extensive experience in product marketing and management. Currently serving as a Senior Product Marketing Manager at Noyo since May 2020, Nicole focuses on enhancing annual recurring revenue through strategic storytelling and collaboration with senior leadership on product positioning and sales messaging. Prior to this role, Nicole worked at Syapse, where responsibilities included developing marketing and channel strategies, corporate branding, and launching oncology data products. Nicole's experience also includes positions at Natera, O'Reilly Media, and The MIT Press, showcasing a strong background in content creation, production management, and digital publishing, complemented by a Bachelor of Arts in Writing, Literature, and Publishing from Emerson College.