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Petra Freydorfer has a wealth of experience in HR, having worked for companies such as NOVOMATIC, A1 Telekom Austria AG, Datentechnik GmbH & Co KG, T-Mobile Austria, and Philips Electronics. Petra holds a MsC in Organisationswissenschaften und Mgmt.sozialer Systeme from Sigmund Freud Universität, as well as degrees from WU (Vienna University of Economics and Business), HAK, and Berufsschule für Industriekaufleute. Currently, Petra serves as the Head of HR Business Partner & Employer Branding at NOVOMATIC, where Petra leads a team of HR professionals and develops the employer branding strategy.