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Jens Einhaus is a seasoned sales professional with extensive experience in the gaming industry. Currently serving as Sales Director NBS at NOVOMATIC since March 2021, Jens previously held the position of Vice President Sales for Europe and The Americas at Novomatic AG from May 2019 to March 2021. Jens is also the founder of JBE Communication's, an advisory firm for the gaming industry, from January 2018 to May 2019. Prior to this, Jens spent nearly two decades at Austrian Gaming Industries GmbH, concluding as Sales Director, and started the career as Sales Coordinator at Bally Gaming International GmbH from January 1992 to May 1999.