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Lluc Diaz is a seasoned professional with extensive experience in digital strategy, innovation, and technology transfer. Currently serving as the Director and Head of Digital Strategy & Transformation at Novo Nordisk, Lluc drives AI integration and patient-focused transformations in commercial operations. Previous roles include Director of Digital Innovation, Head of Open Innovation, and Open Innovation Lead at Novo Nordisk, where Lluc strengthened digital partnerships and enhanced innovation capabilities. Prior to Novo Nordisk, Lluc held significant positions at the European Space Agency as Innovation and Ventures Officer and Business Incubation and Technology Transfer Officer, facilitating investments in space startups and managing incubation programs. Lluc has also contributed to academia as a Visiting Lecturer at Politecnico di Milano and founded The Technology Reserve. Education includes executive programs at Harvard Business School and a Master's in Telecommunications from Universitat Politècnica de Catalunya.