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Siobhan Siegert has extensive work experience with NOVA Entertainment. Siobhan started in 2007 as a Senior Client Executive and later became a Digital Account Manager and Ideas and Digital Director. In 2017, they were promoted to Head of Create and held this role until 2019. From 2019 onwards, Siobhan held various positions including Group Head of CREATE and Market Lead in Perth, National Director of Campaigns, and National Commercial Strategy Director (secondment). Currently, they hold the position of Group Head of Creative Intelligence.

Siobhan Siegert attended Curtin University from 2001 to 2005. During this time, they pursued a Bachelor of Arts (B.A.) in Journalism and a Bachelor of Social Science (B Soc Sci) in History. No specific field of study was mentioned.