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Rockwell Princely is a co-founder and head of design at notwoways since January 2020. Prior to this role, Rockwell worked as a senior designer at PULL&BEAR and as a freelance designer. Rockwell holds a Ba(Hons) in Cordwainers Footwear: Product Design & Innovation from the London College of Fashion. Throughout Rockwell's career, there has been a strong focus on footwear design and artistic endeavors.