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Pedro Dias is an accomplished professional specializing in geomarketing and GIS analysis, currently serving as the Head of Geomarketing at NOS SGPS since July 2020. With extensive experience in CRM and geographic database management, Pedro leads the development of business processes and automation of spatial analysis using ArcPy, and designs GeoApps to support various business functions. Previous roles include GIS Analyst at NOVA IMS, where Pedro provided technical support for GIS users, and GIS Consultant/Team Manager at ARM APPRIZE, focusing on land registry project planning in Timor-Leste. Pedro holds a Master's degree in Land Management, Remote Sensing, and Geographic Information Systems from NOVA FCSH and has contributed to several GIS projects across different municipalities.