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João Diniz is an experienced marketing and analytics professional currently serving as the Head of Marketing and Customer Analytics at NOS SGPS since May 2018, where responsibilities include leading a digital squad to enhance online sales and implementing strategies for optimizing sales funnels through advanced analytics. Previously, João held various roles at NOS, including Senior Product Owner for Digital & eCommerce and Advanced Analytics Product Owner, as well as marketing leadership roles focused on B2B strategies. Prior experience at Prio Energy involved applying hedging strategies and optimizing logistic costs within the Supply & Trading team. Educational background includes a Master in Management from KEDGE Business School and Universidade do Porto, alongside a Licenciatura in Gestão from FEP U. Porto.