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Alexandra Cavadas is an experienced professional in digital transformation and project management, currently serving as an Agile Product Owner focused on CRM and digital initiatives at NOS SGPS. With a background that includes managing regulatory and tax compliance projects at Deutsche Bank and leading digital customer experience initiatives at NOS SGPS, Alexandra has honed skills in customer journey design and marketing automation. Previous roles include Digital Marketing Manager at InforHabitat Group and E-commerce & Digital Marketing Manager at Apt in Lisbon, emphasizing digital marketing strategies and e-commerce management. Alexandra's educational background includes a Master's degree in Marketing from the University of Coimbra and various certifications in digital marketing and project management.