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Mr. Horsfall is President and CEO of Maxletics Corporation, a sports technology company that connects influential elite athletes to brands. From 2012 to 2014, he was CEO of Universal Lubricants, a privately held environmental energy company, where he led a company-wide turnaround. Mr. Horsfall’s prior experience also includes a senior executive role at online gaming company Turbine Inc., and senior marketing roles at Lycos, the search engine/portal, and The Valvoline Company, one of the top automotive supply companies in the U.S.

Mr. Horsfall was the founder and co-chairman of Startup Colorado, where he worked with early-stage technology companies to boost the depth and breadth of entrepreneurial activity in the state. He also served as Entrepreneur-in-Residence at Colorado State University’s College of Business, where he also sat on the Global Leadership Council board.

Mr. Horsfall resides in Colorado Springs, Colo. and holds a bachelor’s degree in Business Administration from Colorado State University. He also earned an Executive Certificate from Indiana University.