Catherine Devane

Executive Assistant to President at Northwest x Southern Hospitality

As Executive Assistant to Lara Latture for over 11 years, Catherine DeVane’s project management and hospitality management background serve as the foundation for consistency in operations. Catherine has a diverse role within Northwest x Southern Hospitality LLC, primarily supporting Lara Latture, while also facilitating team communication, company messaging, and brand reporting.

Catherine has been involved with the inner workings of hospitality since a young age, when she would have her Barbies attend the esteemed “College of Knowledge” to have them learn how to set a table and make banana bread.

A proud graduate of the University of Alabama’s Restaurant & Hospitality Management program, Catherine’s experience led her to the catering field as well as event/trade show management. Catherine credits her ability to juggle on the fly to this background, which has been a pivotal part of her work with Lara. “At this stage in the game, Lara is family. And if I get to work for a woman who is an exceptional leader, smart, fun, and who I can also gab about Real Housewives with, then I’m good.”

Catherine married her husband, Wayne, in 2010. They have 2 fun-loving kids, Lula & Thomas, and are petitioning Wayne to add a cat to the family this year.


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