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Julia Robinson FCIM serves as the Head of Marketing for Northgate Vehicle Hire, overseeing commercial and brand marketing for multiple brands across the UK and Ireland since January 2018. Key achievements include the launch of the award-winning 'Drive to Zero' initiative, a significant increase in lead generation and conversion rates, and the development of a high-performing marketing team. Prior to this role, Julia held senior marketing positions at Aviva, Towry, Barclays Bank, and Vauxhall Motors, demonstrating expertise in strategic marketing, brand development, and customer engagement across various sectors. Julia holds a CIM Diploma (FCIM) from The Chartered Institute of Marketing and a BA (Hons) in Marketing from The University of Huddersfield.