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Geoffrey Collins is a seasoned professional with extensive experience in data science and analytics, currently serving as a Senior Data Scientist at Northern Ireland Water since August 2008. Key responsibilities include Power BI architecture and deployment, development of analytical applications, and implementation of a "people" strategy for analytics. Prior roles at Northern Ireland Water include Insights Manager and Business Support Manager, where responsibilities covered business insight provision and management of mobile work management systems. Geoffrey's earlier experience includes roles as a Systems Engineer at Schrader Electronics and Nortel Networks, where expertise in vehicle electronics and SDH specifications was developed, along with managerial positions at the Local Enterprise Development Unit and a software engineering role at British Telecommunications Limited.