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Juste Barakauskaite has a strong background in content and SEO analysis. They began their career in 2019 as a Box Office and Marketing Assistant at Tyneside Cinema. In 2020, they moved on to TOC Sales and Marketing, where they served as a Business Development Coordinator until 2021. Juste then joined Tesonet as a Growth Marketing Specialist and worked there until September 2022. Currently, they are associated with both NordVPN and NordPass as a Content and SEO Analyst.

Juste Barakauskaite attended Northumbria University from 2016 to 2019, where they earned a Bachelor of Arts degree in Public Relations, Advertising, and Applied Communication.