Stefan Jovanovic-Dacic is an experienced user research lead at Nordeus since May 2016, previously serving as a marketing coordinator at Molson Coors from October 2015 to May 2016. Prior to that, Stefan held the position of senior research executive at Ipsos, with a focus on brand health, positioning, concept, and communication testing in the FMCG category from November 2011 to October 2015. Stefan also worked as a qualitative researcher at Synovate from November 2009 to November 2011, where responsibilities included all research phases, client servicing, research design, moderation of focus groups, data analyses, and reporting. Stefan earned a degree in Psychology from the University of Belgrade, completing studies from 2004 to 2009.