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Ula Babenskaite is an experienced Product Designer specializing in UX/UI, currently working at Nordea since September 2024, where Ula designs solutions for complex customer needs in business banking across mobile and web platforms. Ula also contributes as a Jury Member for Digital at Creative Circle, evaluating the best digital design work in Denmark. Prior experience includes a role as a Senior UX Designer at Spring/Summer, leading workshops, conducting market research, and developing digital strategies, as well as serving as a Digital Designer at Magic People Voodoo People, where Ula contributed to an e-commerce platform. Ula's background includes graphic design roles at various firms, starting with a Graphic Designer position at Not Perfect | Y&R, and an Animation Artist role at MeinArt. Ula holds a Master's Degree in Communication Design from Designskolen Kolding and a Bachelor's Degree in Graphic Design from the Vilnius Academy of Arts.