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Paul Schmitt is a seasoned professional with extensive experience in retail growth management and marketing. Currently, Paul serves as Group Lead Retail Growth Management at nonplusultra, overseeing a team of 14 across three groups and focusing on sales and marketing for over 13 brands in the DACH, Benelux, and UK regions. Previous roles at SportScheck include Project Manager for Store Operations, Project Manager for Corporate Development, and Category Marketing Manager for Sports Performance Men, where Paul was responsible for various strategic and operational initiatives aimed at optimizing sales processes and executing marketing campaigns. Paul holds a Master of Arts in Wirtschaftspsychologie from Hochschule für angewandtes Management and a Bachelor of Arts in Business from Baden-Wuerttemberg Cooperative State University.