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Erika Bendayan has over 5 years of experience in the marketing and communications industry. In 2021, they began working as the Marketing Manager for France at Nomad Homes. From 2019-2021, they were a Regional Account Manager for Oral Care at Red Fuse Communications, a WPP agency for Colgate-Palmolive brands. Erika was responsible for coordinating strategy, producing content, and localisation and delivery. In 2018, they were a Social Media Campaign Architect at Ogilvy Social Lab. From 2017-2018, they were an Influencer Project Manager at WOÔ, where they were responsible for liaising between brands and influencers, conducting market research, and executing campaigns. In 2016, they were a Digital Project Manager at Uzik, where they were responsible for client and creative briefing, web campaign production, and market research. Additionally, in 2016, they were a Digital Communications Manager Intern at Galet, where they were responsible for developing brand awareness and online reputation through social media, resulting in an 88% increase in Instagram followers in 6 months. In 2015, they were a Digital Marketing Intern at Happy in Tel Aviv, where they were responsible for content writing and translation, and assisting with brand and event partnerships.

Erika Bendayan obtained their High School diploma from Escuela Campo Alegre between 1996 and 2010. Erika then went on to pursue a Bachelor's Degree in Philosophy and Literature from the University of Toronto between 2010 and 2012. After that, they earned a Bachelor's Degree in Communications, specializing in Interactive Communication from Reichman University (IDC Herzliya) between 2013 and 2015. In 2021, they obtained two additional certifications, an Advanced Product Marketing certificate from LinkedIn and an Immersion Growth Marketing | 6 Semaines certificate from Growth Tribe.