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Vijay Bala is the Chief Technology Officer at NOBLE HOUSE HOME FURNISHINGS LLC, a position held since March 2017. Prior to this role, Vijay served as Head of Operation and Technology at Catchoftheday.com.au from August 2006 to September 2016, where contributions were instrumental in transforming the company into Australia’s leading online retailer with projected annual revenues exceeding $100 million. Initially, Vijay joined Catch of the Day as Operations Manager, overseeing key areas such as customer service, IT, logistics, and fulfilment, eventually advancing to the CTO role amid significant company growth. Earlier in career, Vijay worked as Operations Manager at Entertainment House from 2005 to 2006, where effective management during a growth phase helped the company become the second largest eBay seller in Australia. Vijay's educational background includes a degree in IT and Software Engineering from the Asia Pacific University of Technology and Innovation, completed from 1999 to 2003.