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Simon Wilson is an experienced Commercialisation Project Manager at Noble Foods Ltd, with a career spanning from August 2005 to the present. Notable achievements include the development and launch of the UK's first Vegan Plant Based Liquid Egg, Crackd The No-Egg Egg, which involved creating a comprehensive supply chain and establishing a new business entity, Plant Heads Ltd. Throughout various managerial roles within Noble Foods, Simon has driven innovation in the egg category, managed key customer marketing relationships, and played a pivotal role in launching successful products like Happy Egg. Prior to Noble Foods, Simon held positions at Crookes Healthcare and Coca-Cola Enterprises, focusing on category development, trade marketing, and sales development. Simon holds a Bachelor’s Degree in Management and Business Studies from the University of Bradford.