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Paola Cracknell is a seasoned Marketing and Communications leader with an impressive track record spanning over a decade. She has worked with globally renowned brands such as Red Bull which saw her oversee 44 countries as both Senior Director of Culture Communications & Head of Culture Partnerships and Merchandising.  Throughout her career, Paola has demonstrated her ability to craft compelling narratives and execute strategic communication plans that resonate with diverse audiences around the world.

Her experience with powerhouse brands such as MTV, Shazam,and Rdio, coupled with her broadcast experience in both TV and radio, has equipped her with a deep understanding of consumer behaviouor and trends, allowing her to drive impactful global 360 campaigns that leave a lasting impression & place brands at the heart of culture.