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Dalvinder Shoker serves as the Chief Executive Officer of Niyaa People since March 2008, where responsibilities include leading the development and execution of the company's strategy and managing operations. As a Founder and Director, Dalvinder emphasizes a tailored approach to recruitment, ensuring alignment with the unique needs of clients and candidates. In September 2017, Dalvinder co-founded The Recruitment Canaries, a network aimed at supporting SME recruitment directors through collaboration and knowledge-sharing. Additionally, Dalvinder contributed as a Board Trustee for Starting Point Recruitment from January 2018 to January 2020. A prior career at Hays spanned from 2001 to 2008, where experiences included progressive roles from Industrial Year Out Placement to Section Manager. Dalvinder holds a BSc (Hons) in Business Management from Brunel University London and completed the Goldman Sachs 10,000 Small Business Programme at Saïd Business School, University of Oxford, in 2018.