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Shweta Kapoor is an experienced professional in marketing and data management, currently serving as a Data & Audience Manager at NIVEA INDIA since June 2022. Prior to this role, Shweta held positions such as Senior Business Consultant at EY and Senior Manager of Brand Marketing & Strategy at GroupM, where responsibilities included executing comprehensive marketing strategies, consumer insights, and managing key client pitches, notably the successful Loreal Pitch in 2021. Shweta's earlier roles involved significant achievements in media KPIs, revenue targets, and automating reporting processes. An MBA graduate from the Indian Institute of Management, Shillong, Shweta's educational background also includes specialized training in brand building and marketing strategy.