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Sieghart Michielsen

Director of International - Europe & Americas at Niu Technologies

Sieghart Michielsen has a diverse work experience spanning different industries. Sieghart currently holds the position of Director of International - Europe & Americas at NIU Technologies since March 2022. Prior to this role, they served as the Head of Europe at NIU Technologies from April 2019 to February 2022, where they played a leading role in the company's operations in Europe. Before joining NIU Technologies, Sieghart worked as the Customer Experience & Training Manager at NIU Technologies from July 2018 to March 2019.

Sieghart also has experience as an entrepreneur, having founded Mr. Waffle in 2013. Mr. Waffle is a successful business in China that specializes in serving authentic Belgian waffles and other confections. Sieghart played a vital role in establishing and growing the business until October 2019.

Earlier in their career, Sieghart gained valuable experience at Media Markt, where they held various roles. Sieghart served as the Manager of Store Fitting & Merchandising from April 2011 to March 2013, responsible for overseeing commercial store fitting projects and category management. Prior to this role, they worked as a Coach Sales Manager from August 2010 to March 2011, responsible for training and coaching sales managers. Sieghart also served as a Sales & Purchasing Manager in the Photo-Telecom department from August 2007 to August 2010, where they negotiated contracts with suppliers and managed product ranges.

Sieghart took a career sabbatical from 2005 to 2007, during which they traveled and worked in Australia. Sieghart worked and traveled around the country, gaining valuable life experiences.

Sieghart's earlier work experience includes a role as a Shop Manager at Action Shop from September 2003 to November 2005.

Overall, Sieghart Michielsen's work experience showcases a diverse background in leadership, entrepreneurship, management, and customer experience in various industries.

From 2001 to 2003, Sieghart Michielsen attended S.I.S.A. However, no specific degree or field of study was mentioned during this time.

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