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Elena Kostova currently serves as the Head of Marketing at Uxify since August 2024 and has held an advisory role at NitroPack since October 2022. Prior to these positions, Elena was the Senior Demand Generation Lead at Yotpo SMSBump from September 2019 to August 2022, where Elena also served as Demand Generation Lead and Product Marketing Manager. Previous experience includes a marketer role at Swipes Incorporated, customer service at Sutherland, and marketing at Shop Up. Elena's early career includes internships and student roles at KPMG, ERIMA, Villeroy & Boch, and HOLY FASHION GROUP. Elena holds a Master of Science in Marketing from Vrije Universiteit Amsterdam and a Bachelor of Science in Business Administration from Reutlingen University, complemented by international academic experience at Universitat Politècnica de València.