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Choong Ee Ren is the CEO of Indonesia at Niro Ceramic Group. Choong has also worked as the Chief Strategy and Commercial Officer at Hernan Corporation Sdn Bhd from January 2020 to December 2020. Prior to that, they were the General Manager/Director at LafargeHolcim from October 2005 to December 2019. Choong Ee Ren started their career as a Civil Engineer at Housing & Development Board from December 1995 to March 1997.

Choong Ee Ren has an MBA from INSEAD in Business Administration and a Bachelor of Engineering - BE from the University of Manchester in Civil Engineering.

Choong Ee Ren reports to Ian Kok, Managing Director. Choong Ee Ren works with Juliette Lau - GM, Human Resource, Keith Loh - Chief Retail Officer, Creative Lab, and Anne Chua - SGM, Factory & Operations.