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Amit Borenshtain is an accomplished product leader with extensive experience in marketing analytics, strategic initiatives, and consumer insights. Currently leading product management at NIQ Activate, Amit specializes in Personalization, Retail Media, and Merchandising Solutions. Prior to this role, Amit served as an independent marketing and insights consultant, and held senior positions at AAA, Claritas, and Nielsen, where significant contributions included enhancing customer acquisition ROI, modernizing communication strategies, and driving innovative analytical methodologies for major clients like Coca-Cola and Unilever. Amit's foundational experience includes a role as a Sergeant Major in the Israeli Defense Forces, complemented by an MBA in Marketing and Information Systems from Tel Aviv University and a B.A. in Business and Communications from The Hebrew University of Jerusalem.