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Nate Beck is a seasoned technology founder and advisor with extensive experience in the digital and entertainment sectors. As the founder and advisor of Pretzel Tech (d.b.a. Ninety9Lives) since January 2017, Nate leads strategic initiatives following the acquisition of Pretzel by Songtradr, where Nate served as Head of Technology and CEO of Pretzel. Prior to this, Nate founded and served as CEO of PretzelAux, Inc., and co-founded Ninety9Lives, a record label within the online gaming industry. With a robust background as Principal Architect and Founder at ZaaLabs, Nate has worked with high-profile clients including Disney, Nasdaq, and Adobe. Notable earlier roles include co-founding The Engine Company and holding senior positions at T-Mobile and Ramp Technology Group. Nate's educational foundation was established at Glendale Community College from 2001 to 2004.