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Mads Melgaard is a Key Account Manager at STUDIO 9 DENMARK A/S since February 2018, with prior experience as a Buying Coordinator at SELECTED and various marketing roles including Marketing Coordinator at Vero Moda and BESTSELLER. Mads has a strong background in concept development and marketing, having served as Concept Manager at EM Group, where responsibilities included advancing existing concepts and establishing new ones. Mads also worked as a Marketing Coordinator at Specular, where involvement included viral campaign creation, and at Ferskvandcentret AQUA as a Project Employee and Project Leader, leading initiatives to market experiences. Mads holds a Cand. Mag. in Oplevelsesøkonomi from Aarhus University and a BA in Medievidenskab with a focus on Marketing, Branding, and Communication from the University of Southern Denmark. Educational foundation includes an HHX from Silkeborg Handelsskole and attendance at Koldingegnens Idrætsefterskole.