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Xiaojie Qiu is a seasoned sports marketing professional with extensive experience in the football industry. Currently serving as the Sports Marketing CSL Director at Nike since May 2012, Qiu has been instrumental in managing Chinese Super League sponsorships, individual football talents sponsorships, and Nike football events, while also focusing on brand expansion. Previously, Qiu held the position of Competitions Manager at the Asian Football Confederation, where responsibilities included organizing AFC events and developing the vision and mission for Asian football. From December 2007 to December 2010, Qiu worked at the Chinese Football Association, overseeing youth football development and managing competitions for national youth teams and significant tournaments. Additionally, Qiu served as Accreditation Manager for the FIFA Women's World Cup China 2007, addressing accreditation, security, and marketing issues. Qiu holds an MBA in Football Industries from The University of Liverpool and a Bachelor's degree in Football Science from Tianjin Institute of Physical Education.