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Wes Collett is an experienced media strategist currently serving as the Lead for Integrated Media Seasonal Strategy and Programming at Nike, where responsibilities include overseeing high-profile full-funnel media campaigns such as the Tokyo and Paris Olympics, alongside various product launches. Previously, Wes directed global media strategy for Jordan Brand, managing a team and engaging directly with the CMO. Notably, contribution to Nike's Emmy-winning 'Dream Crazy' campaign resulted in significant earned media and increased sales. Earlier roles included positions in media supervision and strategy at Razorfish, Horizon Media, and Starcom, following a B.A. in Communications with a focus on Advertising from Brigham Young University.