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Sebastian Niemeyer is a seasoned professional with extensive experience in brand strategy and marketing, particularly within the sportswear industry. Currently serving as Senior Brand Director for Sport Performance EMEA at Nike since September 2006, Sebastian has been instrumental in driving the brand’s strategy across various sports categories and executing seasonal efforts throughout the EMEA region. Previous roles at Nike include Senior Managing Director of NIKE Deutschland GmbH, where responsibilities included leading a cross-functional team and implementing global strategies. With a background that includes positions as Senior Marketing Director for Central EMEA, Category GM for Nike Training/Fitness EMEA Central, and roles focused on Football and Sportswear brands across Europe and India, Sebastian also co-founded Niero GMBH and held a position in marketing management at E.M.P. Merchandising Handelsgesellschaft MBH. Sebastian Niemeyer holds a Bachelor’s degree in International Business & Management from Hanze University.