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Liz Bohinc serves as the Director, Global Head of Creators at Nike, where responsibilities include leading the Global Social Marketing team and establishing the first Creator Center of Excellence. Previous roles at Nike include Director of Global Creator Growth and Innovation, focusing on influencer and content partnerships, and Global New Commerce Lead, emphasizing digital innovation and consumer business models. Prior to Nike, Liz held positions at Ogilvy as Associate Director of Strategy and Senior Strategist, achieving notable success in integrated brand marketing. Experience also includes campaign management for non-profits like The Leukemia & Lymphoma Society, and roles in production and development at major entertainment companies such as The Walt Disney Company and NBCUniversal. Liz Bohinc holds an MBA from UCLA Anderson School of Management and a BFA from New York University.