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Eleanor C. possesses extensive experience in digital commerce, content management, and marketing across various sectors. Currently serving at Nike since March 2021, Eleanor has played a crucial role in launching the Nike App across Southeast Asia, managing content operations, and optimizing user engagement. Prior experience includes leading e-commerce initiatives at BandLab Technologies, managing regional online stores, and collaborating with cross-functional teams to enhance product launches and sales performance. A freelance content creator from 2008 to 2021, Eleanor has developed skills in event photography, videography, and content writing. Previous roles at The Star Performing Arts Centre and Swee Lee Music involved managing marketing campaigns, social media content, and retail operations. Eleanor holds a Bachelor of Business in Economics & Finance with Distinction from RMIT University and a Diploma in Banking & Financial Services from Ngee Ann Polytechnic.