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Crystal Melby is a seasoned marketing and leadership professional with extensive experience in various senior roles across prominent companies. Currently serving as Senior Director and Global Head of Nike Direct and Marketplace Portfolio at Nike, Crystal previously held the position of Senior Vice President for Marketing Innovation & Personalization at Wells Fargo. Additional experience includes senior leadership roles in marketing at T-Mobile, Amazon, GiftCertificates.com, and Cox Communications. Education includes participation in the Executive Leadership program and Digital Transformation program at Stanford University, along with a Master's degree in Communication from the University of Nebraska at Omaha.