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Ayca Acun is a seasoned professional with extensive experience in creative direction and brand marketing, currently serving as the Senior Creative Director for North America Men’s & Kid’s at Nike since April 2006. Ayca leads a team of multi-disciplinary creatives, overseeing end-to-end creative needs and responsibilities that include creative strategy, brand narrative, digital and social media, art direction, and retail experience design. Prior roles at Nike include Director of Brand Experience, where Ayca developed immersive consumer experiences, and Director of Digital Brand, focusing on local storytelling. Earlier experience includes roles at L'Oreal as Senior Product Manager, where record-breaking product launches were achieved. Ayca holds a degree in Economics from Marmara University.