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Vidhi Chowdhari is a seasoned professional with extensive experience in e-commerce, digital marketing, and conversion rate optimization within the health care and retail industries. Currently serving as a Strategist for Conversion Rate Optimization at Night Market since April 2023, Vidhi previously held roles such as Site Experience Specialist at WW (WeightWatchers), Global E-Commerce Manager at The Estée Lauder Companies Inc., and Customer Success Manager at Wunderkind. With a solid foundation in UX/UI design from CareerFoundry and a Bachelor's Degree in Fashion Merchandising from LIM College, Vidhi has demonstrated expertise in A/B testing, data analysis, and campaign strategy, along with a proven ability to collaborate across teams to enhance online performance and customer engagement.