Rachel O'Toole is a seasoned digital marketing professional with extensive experience across various roles and industries. Currently serving as the Digital Marketing Manager for both NiftiBusiness and Nifti Personal Leasing since August 2023, Rachel previously held positions such as Agency General Manager at The Township, where management led to the agency becoming award-winning and successful throughout the COVID-19 pandemic. Other roles include Group Account Director, Digital Manager, and Paid Marketing Specialist, with responsibilities spanning digital strategy creation, e-commerce management, PPC campaign supervision, and comprehensive marketing execution. Educational qualifications include a Mini MBA in Marketing from Marketing Week, a Certificate in Digital Marketing from the National College of Ireland, and a Bachelor of Arts in European Business with German from Dublin City University.
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