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Daniele Germinale is a Technical Consultant at NielsenIQ since February 2024, following a role as a Digital Data Specialist at IKI Media, where responsibilities included defining ad-hoc plans for customers and managing campaigns on various programmatic advertising platforms. Prior experience includes serving as an Ad Tech & Programmatic Specialist at Azzgency, launching and optimizing marketing campaigns through Amazon DSP Console using SQL for campaign data analysis. Daniele has also completed data analyst internships at Amazing | Agencia de Marketing en Amazon and BrandHero, along with roles in restaurant management and warehouse management. Educational qualifications include a Master’s Degree in Big Data & Analytics from EAE Business School and multiple degrees in international marketing from Università degli Studi di Milano-Bicocca and Universidade de Aveiro.