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Bradley Vines is an accomplished professional in the fields of neuroscience and sonic branding, currently serving as Head of Neuroscience & Sonic Branding at Squeak E. Clean Studios since July 2020, where a science-based approach to developing music and audio assets for brands is emphasized. Previous experience includes a faculty position teaching Music Cognition at Berklee Online from January 2019 to October 2022, and serving as Chief Science Officer at Wavepaths from January 2020 to September 2022, focusing on scientific research and collaborations. Prior roles at Nielsen involved directing neuroscience initiatives, examining the effects of music on brand development and consumer experience from March 2013 to July 2020. Academic credentials include a Ph.D. in Experimental Psychology from McGill University, an MBA from the University of Oxford, and a B.A. in Cognitive Science from the University of California, Berkeley.