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Krister Forsman has extensive experience in audience measurement and market leadership, currently serving as the Audience Measurement Leader and Market Leader for Sweden at Nielsen. Previously, Krister held the position of Media Client Service Director at Nielsen and worked as a Senior Analyst at Universum. Additionally, Krister began a career as an Analyst and Data Manager at Kantar Sifo, demonstrating a strong foundation in data analysis and client services within the media industry.