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Ameneh Atai currently serves as the General Manager of Digital Audience Measurement at Nielsen, a position held since April 2015, where responsibilities include cross-screen audience measurement and digital strategy. Prior roles at Nielsen include Senior Vice President of Business Development for Advertisers and Agencies, and Vice President of Business Development for Nielsen Marketing Cloud. Before joining Nielsen, Ameneh was the Senior Director of Sales Solutions Consulting and Director of Artificial Intelligence at eXelate. Additional experience includes a Project Manager position at Weir-Jones Engineering Consultants Ltd., Entrepreneur role at the University of Waterloo, and Systems Engineer at International Submarine Engineering Ltd. Ameneh holds degrees from Simon Fraser University and the University of Strathclyde.