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Mia Charette is a seasoned marketing professional with extensive experience in demand generation and B2B marketing. Currently, Mia serves as the Director of B2B Marketing at Niche, leading revenue marketing functions that encompass demand generation, client lifecycle, and product marketing. Prior to this role, Mia held positions such as Director of Demand Generation at Harmonize and Finalsite, where innovative strategies resulted in significant revenue growth and lead conversion metrics. Mia's career began with roles in cinematography and writing, which laid a foundation for a strong skill set in content creation and marketing. Mia holds a Bachelor of Arts degree in Mass Communication & Journalism from Western New England University.