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Danaja Vegelj has a diverse work experience in various roles and industries. Danaja is currently the Director of Content & Social at Niche-Beauty.COM GmbH since February 2023. Prior to this, they were the Co-Founder and CMO of L-COMPLEX, a Berlin-based brand focused on developing nutritional supplements to promote a healthy lifestyle. From 2019 to 2022, they served as the Head of Brand DACH at MADE.COM. Danaja also held positions as the Head of International Designer Relations at Hubert Burda Media - Showroom from 2018 to 2019, and as the Creative Director and Buyer at Uzwei Editorial Store from 2016 to 2018. Danaja Vegelj has experience in marketing and PR strategy, business development, and brand positioning from their roles at Stella McCartney and Agent Provocateur. Danaja has also worked as a fashion stylist, columnist, and writer in various freelance projects and advertising campaigns.

Danaja Vegelj pursued a Bachelor's degree in Journalism from the University of Ljubljana's Faculty of Social Sciences, completing their studies in 2011. Danaja then went on to earn a Master's degree in Journalism Studies from the same institution, which they completed in 2009. In 2006, they took a course in Fashion Journalism at the London College of Fashion, University of the Arts London. Furthermore, Danaja obtained an International Baccalaureate Diploma from high school in 2005. In 2011, they also pursued a Master 1 degree in International Master of Business Management from the University Paris XII and Université Paris-Est Créteil.