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Syeda Bizzah Batool Jafri is a seasoned product management professional with extensive experience in driving product strategy and enhancing user experience across various industries. Currently serving as a Senior Product Manager at Niche Academy, Syeda leads the Software Development Lifecycle and product roadmap execution. Prior roles include Product Manager at EZO, where Syeda focused on ITSM solutions, and Product Consultant at Lean Outset, aimed at empowering startups in Pakistan. Syeda has a strong background in optimizing B2B customer acquisition and improving product retention, demonstrated during tenure at Educative, Inc. and Fieldforce Inc., where notable accomplishments included reducing customer-reported bugs by 75% and increasing B2B customer acquisition by 40%. Syeda's educational background includes a Bachelor's degree in Computer Science from the Lahore University of Management Sciences.