Lia Hamidein is an experienced business development professional currently serving as a Business Development Representative at NICE since October 2023. Previously, Lia worked as a Candidate Consultant at i-Pharm Consulting from April to August 2023, and as a Consultant in the NetSuite Practice at SystemsAccountants from September 2022 to March 2023. Lia's career began with roles as a Sales Development Representative at Deepki and fu3e.com in 2022, focusing on building relationships with C-Level executives through various communication strategies. Lia holds a Master's degree in Accounting and Finance from Queen Mary University of London and has academic credentials from Wuhan University and Qingdao University in International Economics, Trade, and Chinese Language and Literature.